Wedtexts
CLIENT
Wedtexts
CATEGORIES
Content Strategy
UI Design + Branding
Project Management
TEAM
Kat Ingalls, Glitchcraft
Design – UX, Visual
Caleb White, Wedtexts
Hustle –Writing, Promotion
Nay Tun Thein, Wedtexts
Development – Web, Mobile
TOOLKIT
UX / Strategy
Google Analytics, Google Docs, Noteability
UI / Design
Sketch, Illustrator
Build / Dev
Mailchimp
Problem
Wedtexts is as a SaaS app helping couples communicate with wedding guests through text messages that can be scheduled weeks in advance. While they were getting a fair amount of traffic to their page, they needed help converting that audience into users. In addition, they were launching a mobile app that needed to create the same easy experience their users were familiar with on their website.
WEDTEXTS NEEDED:
A higher conversion rate on the traffic that they were already receiving on the homepage
An intake funnel that focused more on helpfulness and less on sales messaging
More paying customers to take the business from barely-in-the-black to profitable and sustainable
Solution
Deliverables
UX / STRATEGY
Guest post content strategy
Referral program architecture
UX copy edits (web, email)
Mailing sequence content strategy
UI / VISUAL
Brand update
UI elements
Web mockups (homepage, dashboard)
Email redesign
Presentation template
DEVELOPMENT
All credit goes to Wedtexts for final implementation! (Ney for dev + Caleb for marketing, details above)
Impact
When starting, Wedtexts was having trouble resonating with its target audience. While they were getting traffic to their site, it wasn't resulting in conversion.
THE DESIGN SPRINT RESULTS:
Homepage that converted 300% more purchases than over previous period (“Place an order”)
Increased user retention of those who had a trial or subscription, the website showed 00% more account usage than over previous period (“Create Wedding”)
Visual design that resonates with users with an updated brand and UI system across web, email, and mobile app.