UX / Strategy
Google Docs, Sketches (Paper / iPad Pro)
UI / Design
Sketch, Illustrator, Keynote, Canva
Front end / Development
Cambios Consulting works with teams to increase group performance in the workplace by focusing on emotional intelligence. As a brand new business, they needed a built from scratch digital presence that would give clarity to their business, help them attract (and win) their first clients, as we'll as carry over to in-person interactions so key to their industry.
A business identity that would make them feel professional and proud to use across all communications (business cards, email signature, website, pitch deck)
Business messaging to help clarify and easily communicate their business value, services, and client process
A digital presence to send prospective leads to, that would communicate their value and deeply resonate with their prospects' concerns
Marketing collateral to augment their in-person communications, including business cards and a pitch deck.
UX / STRATEGY
Business messaging (value, outcomes)
UX copy (presentation, web)
UI / VISUAL
Logo + brand elements
At the outset, there was no professional identity, messaging, or digital presence. The vision and value of Cambios was high-potential, but unclear.
THE FINISHED PROJECT:
clearly explains their business with metrics that support the value, a clear client process, and well-defined outcomes
communicates professionalism with consistent branding and messaging across web, email, and in-person
attracts 15% of visitors from search organically (unpaid) within 7 months of launch
is easy to update themselves with minimal tech knowledge using a Keynote template, Canva for social graphics, and the Squarespace platform