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digital strategy

Strategy Sprints

planning, design, and marketing
to get you from idea to done

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trying to grow a business online is


You're told to focus on your website, your newsletter, social media, your branding, automated marketing, diversified income, and UX design .... but let's be real. Most of those just sound like fluffy words, and you're not really sure how a "like" is helping your business anyway. 

You know that being online is supposed to help your business, but you’re not sure how to make it work for you.
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You're ready to grow.

You just need a plan, some tools, and a bit of training.


you want to believe design + marketing can help.

But you believe in brass tacks.

  • Like, what do you need to do to grow your audience, clients, sales? Not buzzwords, but specific strategies - design changes, messaging updates, and workflows - that make sense for your business.
  • How those strategies, ultimately, help you create the sort of business (and lifestyle) you want. A map that connects the dots for you. You want to see how these plans will help you reach your goal.
  • You want to know what you're getting, not in terms of deliverables, but in actual problems solved: you know, measurable results. Have a metric for success, set milestones, and track progress.
  • How do you get there? You want a plan of what needs to happen when – to reach your goal. A schedule for deliverables, messaging, and key milestones to make sure everything's covered.
  • And plans are great, but how do you actually make it happen? You need help creating and implementing those design materials and marketing ideas.

What if...


What if the hard work of finding and converting customers was done for you? 

Make sales while you sleep by attracting more of your ideal customer and explaining your idea in the exact way they want with design and content marketing. And a smart website and sales funnel helps put this process on auto-pilot. Goodbye, sales stress.

What if you could stop worrying about updating social media?

If you want to grow your audience, you know that leading a conversation and building relationships is key. And social media is a huge part of that. But imaging that instead of trying to figure out what to share everyday – or posting sporadically and hurting your audience growth – you know exactly what to share online and easily schedule all your posts just once a month. Ahhh.

What if you knew exactly what to do next to reach your goal? 

Instead of playing the indie business-owner's version of Pin The Tail On The Donkey in cyberspace, make hope visible, get a launch plan in place, and create momentum for success. Get clear about your goal (with numbers), get strategic about what you'll create, map out schedule - both for the upcoming sprint, and for the future - with milestones, and have a partner for success.

What if you could use tech-wizardry to help you spend less time doing tasks you don't like? 

Stuff like replying to emails, scheduling calls, posting on social media, writing newsletters, sending invoices, following up with clients + customers, and managing files? While still keeping it personable. Monotony, begone.

What if you could get all that design + marketing work taken care of in one project?

Instead of working with a social media manager, website designer, content strategist, graphic designer, and brand designer separately, have one digital strategist take a look at your business holistically to create materials and systems that work together. During one project. Boom!

What if you knew which knob to turn to grow your business?

By setting metrics that map your goals to specific tactics, you'll know exactly what's working and have a better idea of where to focus to make a bigger impact. Finally be able to see how marketing and design are working for you.

These are the sort of problems digital strategy solves.



It’s about looking at your business wholistically and using design and technology together to make running your business easier and more impactful.

If It’s Worth Doing, It’s Worth Doing Right

Some designers just build websites and brands, which is great if you know what will fix your problem. But I’m a strategist as much as I am a designer. So instead of just creating a bunch of stuff without actually addressing your real business goals (more clients, more sales, more conversions), we’ll look at design, marketing, and your business processes as a system and create a plan for using them together.

You’ll be able to make the most impact with your investment, actually measure how you’re growing, and make marketing yourself an easy, sustainable option for the future.



digital marketing

Systems strategy



4 weeks


Digital Strategy Compass (90 min)
Digital Strategy Blueprint (8 page plan)

Strategy Sessions  x 3

Digital Deliverables x 3

Moving Forward Guide (schedule)


8 weeks


Digital Strategy Compass (90 min)
Digital Strategy Blueprint (8 page plan)

Strategy Sessions  x 7

Digital Deliverables x 7

Moving Forward Guide (schedule)

kind words

from clients

Kat, you made the process so easy and fun! I could never have thought of all the choices you gave me. I had no idea how to go about doing anything and you took care of everything.
— Robyn Galster // Owner, Clayground Pottery Studio
Kat’s developing an impassioned community of followers – a critical element of our go-to-market strategy. Kat’s mechanical engineering and graphic design background gives her unique customer insight that she brilliantly uses to focus on the user.
— Brenda Discher // VP Marketing at Autodesk
During my time working with her I’ve appreciated her creativity, patience, and passion for technology. She’s proactive and exceptionally reliable.
— Michael Aubry // Tech Marketing at Autodesk
Kat’s talent went beyond the meticulous illustrations she did for our website. She was incredibly professional and client-oriented. She communicated with us extensively to ensure we shared the same vision, delivered efficiently, and was utterly gracious about making changes during the process - even when the misunderstanding had come from our side. I’ll be looking to work with Kat again in the near future.
— Philip Gold // CEO, Lumenflex

A good fit if....

You're results oriented. 

I'm a designer, but I'm also an engineer by training. We'll get along great if, in addition to needing design and marketing help, you're also motivated by numbers and a plan.

You aren't sure where to start. 

You are 100% in the right place. This is a foundation for both setting measurable business goals specific to you and how to get there with design and marketing. You'll even be able to use and apply the the strategy and materials we create after our project together has finished. 

You're doing cool shit. 

Especially if you're a maker, tech startup, creative, or social entrepreneur. (And aren't bothered that I just said "cool shit.") 



Common Questions

What am I getting with the deliverables?

Unlike other designers that focus on deliverables as the outcome, I focus on solving your challenge, in whatever way makes the most sense. The weekly deliverables aren't specified because they'll be determined based on your business goals. We'll discuss your challenges, and I'll make recommendations for what materials and processes would be most impactful in getting us there.

what will we talk about during the strategy sessions?

This time is for you. While email is fine for short questions, it's lousy for digging deep. This is design consulting, tech training, and business coaching time. If you have a question about why one platform would work better for your business than another, we can do a marketing consult. Or if you want to go over this week's work, we can do a design review. We can talk about what's planned for this upcoming week, dig into your ideal audience, talk about how to use a specific platform ... it's up to you. If there's specific topics you want to discuss, you can just email them to me anytime the week before and I'll make sure we cover them.

How do I know this will work? 

If you were a chef, think of this offering as a combination of a killer recipe, "mise en place" ingredients, and cooking lessons. It's everything you need to help you improve your cooking – but you still to cook if you want people to come to your restaurant! The same is true for digital marketing. I'll give you a killer plan, the materials, and training to reach your business goals... but you still need to practice marketing.

While I can't control how your audience interacts with you, I will guarantee my results. During our last week working together, I'll give you a 12-week "Moving Forward Guide." If you still haven't reached the goal we originally set after doing the steps outlined there, I'll keep working with you until we do. 

I'm looking for ongoing work. Do you do that? 

Definitely! If you'd like to keep working together after our sprint, just let me know and we can talk about the possibility of a retainer rate.


Let's chat

Just send me a note below and I'll set up a call to talk with you about your project. Probably over tea.