Yeah, you're a business-owner. But you didn't start this adventure for the money or potential glory. (But hey, those are pretty sweet, too.) You started this thing so you could make an impact.
You care about making a contribution, and you saw the best way to do that was in the form of your work. By having the changes you want to see in the world reflected in way you do business.
And a big part of that is the "making." You just need help with a plan and some tools to get your work seen.