You're told to focus on your website, your newsletter, social media, your branding, automated marketing, diversified income, and UX design .... but let's be real. Most of those just sound like fluffy words, and you're not really sure how a "like" is helping your business anyway.
You're ready to grow.
You just need a plan, some tools, and a bit of training.
Make sales while you sleep by attracting more of your ideal customer and explaining your idea in the exact way they want with design and content marketing. And a smart website and sales funnel helps put this process on auto-pilot. Goodbye, sales stress.
If you want to grow your audience, you know that leading a conversation and building relationships is key. And social media is a huge part of that. But imaging that instead of trying to figure out what to share everyday – or posting sporadically and hurting your audience growth – you know exactly what to share online and easily schedule all your posts just once a month. Ahhh.
Instead of playing the indie business-owner's version of Pin The Tail On The Donkey in cyberspace, make hope visible, get a launch plan in place, and create momentum for success. Get clear about your goal (with numbers), get strategic about what you'll create, map out schedule - both for the upcoming sprint, and for the future - with milestones, and have a partner for success.
Stuff like replying to emails, scheduling calls, posting on social media, writing newsletters, sending invoices, following up with clients + customers, and managing files? While still keeping it personable. Monotony, begone.
Instead of working with a social media manager, website designer, content strategist, graphic designer, and brand designer separately, have one digital strategist take a look at your business holistically to create materials and systems that work together. During one project. Boom!
By setting metrics that map your goals to specific tactics, you'll know exactly what's working and have a better idea of where to focus to make a bigger impact. Finally be able to see how marketing and design are working for you.
These are the sort of problems digital strategy solves.
Some designers just build websites and brands, which is great if you know what will fix your problem. But I’m a strategist as much as I am a designer. So instead of just creating a bunch of stuff without actually addressing your real business goals (more clients, more sales, more conversions), we’ll look at design, marketing, and your business processes as a system and create a plan for using them together.
You’ll be able to make the most impact with your investment, actually measure how you’re growing, and make marketing yourself an easy, sustainable option for the future.