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digital strategy

Indie doesn't have to mean small.

Digital strategy helps you reach more of the right people with your message, grow your community, and increase your impact (you know, the kind you can actually measure). In business terms, that translates to awareness, audience, and conversions.

I show you exactly how to get there and will help you design the communications and build the platforms to turn your product ideas into sharable successes.



I'm a multidisciplinary designer who uses pens, pixels, and planning to support people who are passionate about turning their big ideas into reality.

My work blends backgrounds in illustration, UX design, engineering (yeah, this dork has an engineering degree!), and marketing. I love working with people who want designs that are as impactful as they are good-looking. Because design isn’t just pretty - it needs to solve a problem. 

I'm also a digital nomad, minimalist, and paper notebook dork who loves dancing, bikes, board games, and tea. (So much tea.)  

Read more about me here.

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using design & technology together

to make it easier to start and grow your business



 Problem clarification + Measurable goals

Launch planning / Project roadmap

Sales funnel development

Content strategy

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Logo and Branding

Concepts and Mockups

Website design / Optimization

Marketing materials

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Business admin tools and Setup

Messaging guidelines

Content calendar

Marketing automation tools and Setup


Point me in the Right Direction

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Walk There With Me

 strategy sprint

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kind words

from clients

Kat, you made the process so easy and fun! I could never have thought of all the choices you gave me. I had no idea how to go about doing anything and you took care of everything.
— Robyn Galster // Owner, Clayground Pottery Studio
Kat’s developing an impassioned community of followers – a critical element of our go-to-market strategy. Kat’s mechanical engineering and graphic design background gives her unique customer insight that she brilliantly uses to focus on the user.
— Brenda Discher // VP Marketing at Autodesk
During my time working with her I’ve appreciated her creativity, patience, and passion for technology. She’s proactive and exceptionally reliable.
— Michael Aubry // Tech Marketing at Autodesk
Kat’s talent went beyond the meticulous illustrations she did for our website. She was incredibly professional and client-oriented. She communicated with us extensively to ensure we shared the same vision, delivered efficiently, and was utterly gracious about making changes during the process - even when the misunderstanding had come from our side. I’ll be looking to work with Kat again in the near future.
— Philip Gold // CEO, Lumenflex

Design is problem-solving for communication

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