Hey! I'm Kat.

I'm a graphic designer / UX strategist who geeks out turning ideas into visible and actionable content. I'm also a digital nomad, minimalist, and paper notebook dork who loves dancing, bikes, board games, and runs mostly on tea. 

My work blends backgrounds in design, engineering, and marketing. I work with small businesses who want designs that are as actionable and measurable as they are good-looking. Because great design isn’t just pretty, it solves problems. 

 
 

It all started when...

Everyone has ideas they'd like to see happen. What's yours? 

Maybe it's how to make something more effective at your company. It might be a concept for a startup. Or maybe you'd like to share terrific information, but no one can understand the insights unless they spent two hours digging through excel sheets or documents.

Why aren't we using that expertise? So many people get stuck just talking about their ideas. And we live in an age when we can do so much more.

What’s the point of all this awesome information if no one’s actually doing anything with it?
— a ponderous Kat

In 2014, I decided it I couldn't just sit on the sidelines anymore. All these helpful ideas and useful information were going to waste, and it was driving me crazy. I wanted to take action, and help actually make shit happen. 

I started katingalls.com because I wanted to make more great ideas and information turn into real-world results. And I've learned that results happen when those ideas can be seen, understood, and have a clear next action.

It’s how we can use the information being shared to do something meaningful. Because in today's  digital world,  I believe we need less information overload, and more meaningful ways to apply it. 

 

I believe in using logic and creativity together to transform ideas into real-world action. 

I have always believed that logic and creativity aren't contradictory, but complementary. Leonardo DaVinci has been a role model since I was a kid: loved that blend of artist and scientist. (Fun fact: my cat Leo is named after him!) For me, flow is being able to create something beautiful that measurably solves a real-world problem.

BACKGROUND //

I've always been half hyper-curious geek, half rebel art kid. I majored in mechanical engineering at Cornell with a focus on product design. And then I did my masters' thesis is in systems engineering, where I lead a student team in a product design project. So I have a very analytical mind but also think visually. My expertise is in user-centric design and systems-level problem solving. 

Professionally, I worked in product design, graphic design, and social media marketing before deciding to go solo. I've done product design at a startup in India and have worked as a graphic designer for a nonprofit, a mom-and-pop shop, and a tech corporation. I worked for 3 years as a social media marketing manager (with a dash of UX  design + business development) at Autodesk in Portland, with a manager in San Francisco, before I decided to start my own business. So I'm no stranger to international teams, startups, or remote work.

 

11 just-for-fun facts //

  1. I love making lists. (Heyyy! See what I did there?)
  2. My favorite drink is a mix of assam tea + lapsang suchong. Try it. It's like drinking a happy campfire.
  3. Part of the reason I decided to go solo is because I love me some naps. No joke. I'm a morning person and a night owl. But that afternoon slump hits me hard.
  4. Big dork, tiny body: I'm only 5'2." 
  5.  I'm currently based in South Korea and travel to other countries 2-4 months a year. I work as I travel (a.k.a. a "digital nomad").
  6. Harry Potter fangirl: I've refused to even see the trailers for the films because I don't want them to ruin my idea of the characters.
  7. I think bikes and motorcycles are way more fun than cars. It's all about that zippy "whoosh" feeling, am I right?
  8. Istanbul is my happy place. I love the architecture, ceramic art, super-strong tea, and rock music. And the juxtaposition of Roman with Ottoman, and ancient with modern. 
  9. I love psychology. Also: if you're a Myers-Briggs nerd, I'm ENTP... -ish. (Hardcore iNtuitive and Perceiver, but 50/50 on the other two traits.)
  10. I have a serious pen and notebook addiction.
  11. I excel at stereotypically old-lady activities: knitting, reading books, watering plants, being a cat-lady.

Sound like we'd get along?

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